I wanted to share an overlooked tool for marketing: Curation. In this guest post on Indie Hackers, I offer some practical helps and examples, including a curation tool and three websites which use curation. It's since been read hundreds of time on their platform.
- Identified a trend in curating content for newsletters.
- Researched examples to embed in post.
- Offered value to colleagues through helpful content.
- Engaged with the colleagues' comments and reactions.
As content creators, we know how important audience trust is (Ethos is one of the pillars of persuasion). In the end, if we only add curated material to sell something, we may erode trust.