A wholistic content marketing piece featuring a pillar page with navigation, custom art, and a companion ebook with expanded content. Inspired by audience interests and pain-points, I wanted to create something to encourage and help them with well-researched content.
- Wrote copy for 6,000 word pillar page and ebook.
- Collaborated with an amazing graphic designer for social graphics and ebook design.
- Created social media campaign copy.
- Designed automated email campaign to nurture leads.
Favorite Aspect of Project
I loved the creative outlet of this: Being able to create content to help people made the effort worth it. As well, the designer and I felt huge satisfaction at the end knowing it will bring value to our audience.