"Prepare to Live" Social Ad Campaign

Click here to see the ad!

About

I pitched this short video ad idea to a client to reach people on the Awareness stage. It's short, packed with quick copy, and uses a nostalgic allusion to connect with target audience. Also, it uses minimalism to match the client's branding.

Contributions

• Wrote all copy for ad.
• Designed slides in Affinity.
• Collaborated with team's designer to animate them.
• Created an A/B test with audiences within Ads Manager.
• Assessed results and determined stronger audience for this type of ad set.

Favorite part of project

I loved collaborating with the client's designer to bring the copy to life with motion.