I pitched this short video ad idea to a client to reach people on the Awareness stage. It's short, packed with quick copy, and uses a nostalgic allusion to connect with target audience. Also, it uses minimalism to match the client's branding.
- Wrote all copy for ad.
- Designed slides in Affinity.
- Collaborated with team's designer to animate them.
- Created an A/B test with audiences within Ads Manager.
- Assessed results and determined stronger audience for this type of ad set.
Favorite part of project
I loved collaborating with the client's designer to bring the copy to life with motion.